Two ebooks that explain
exactly how Rss works
and how to implement it for website and blog See Below
Promotions
Special Offers
Free Insurance Quote
RSS In Simple
Steps Ebook
Two ebooks that explain
exactly how rss works and how to implement it
What Is Rss
RSS is the latest
craze in online publishing. But what exactly is it?
Rich Site Syndication is a file format similar to XML, and is used by
publishers to make their content available to others in a format that can
be universally understood.
It allows publishers to "syndicate" their content through the distribution
of lists of hyperlinks.
It has actually been around for a while, but with the advent of spam
filters and online blogging, it is fast becoming the choice of ezine
publishers who want to get their message across to their subscribers.
However, not much attention has been given to the advantages it provides
for search engine optimization.
Why Search Engines
Love RSS
Many SEO experts
believe that sites optimized around themes,or niches, where all pages
correspond to a particular subject or set of keywords, rank better in the
search engines.
For example, if your website is designed to sell tennis rackets, your
entire site content would be focused around tennis and tennis rackets.
Search engines like Google seem to prefer tightly-themed pages.
But where does it figure in all this?
feeds, usually sourced from news feeds or blogs, often correspond to a
particular theme or niche.
By using highly targeted feeds, you can enhance your site's content
without having to write a single line on your own.
It’s like having your own content writer - writing theme-based articles
for you - for free!
How can RSS improve my Search Engine Rankings?
Three powerful
reasons why content from RSS Feeds is irresistible bait for search engine
spiders.
1. RSS Feeds Provide
Instant Themed Content
There are several publishers of feeds that are specific to a particular
theme.
Since the feed is highly targeted, it could contain several keywords that
you want to rank highly for.
Adding these keywords to your pages helps Google tag your site as one with
relevant content.
2.Feeds Provide Fresh, Updated Content
feeds from large publishers are updated at specific intervals. When the
publisher adds a new article to the feed, the oldest article is dropped.
These changes are immediately effected on your pages with the RSS feed as
well. So you have fresh relevant content for your visitors every hour or
day.
3.Feeds Result in More Frequent Spidering.
How does Rss
benefit you as a marketer?
Well, for
example, let's says a top Internet Marketer comes out with a new product
that you review and write up a little article on, and that your
competitors do the same.
Google generally tends to index pages at the start of the month and if you
miss that update, you will probably need to wait till the next month to
even see your entry in.
But, since your site has feeds, it now gets indexed more frequently. So
the chances of getting your page indexed quickly are much higher.
This gives you an advantage over the competition, as your review will show
up sooner in the search results than theirs.
Imagine what an entire month's advantage could do to your affiliate sales!
Why Javascript Feeds Are Not Effective
Some sites offer javascript code that generates content sourced from feeds
for your site.
These are of absolutely no value in terms of search engine rankings, as
the googlebot cannot read javascript and the content is not interpreted as
part of your page.
What you need is code that parses the feed and renders the feed as html
content that's part of your page.
This is achieved using server side scripting languages like PHP or ASP.
So in conclusion, besides optimizing on page and off page factors, adding
feeds to your pages should be an important part of your strategy to boost
your search engine rankings.
