Forms Of Online Advertising

below you'll find the various forms of advertising your niche market

Banner adverts

People across the globe have become banner blind, let's face it how many adverts are in a newspaper and how many do you actually read?, well the same applies to banners, people have become banner blind.

latest banner advert that is breaking the blindness trend is the sky scraper banner which is a banner that is 120x600 pixels and the file size can be up to 250k

Lets take a look at the stats

Make Money

Using Cost per click Search Engines click here

Rich media , which is flash technology is the better option when choosing this form of advertising, due to the effect of the banner on a persons emotional phsyche

Pop up/under advertising

Pop Up's/unders :resent surveys that have been carried out state that all though pop up advertising is annoying it has twice the click thru rate that a banner advert has, wether these stats are true or not, you have to consider that a lot of people don't know how to close them, so they are forced to click on them.. another fact to consider is all the pop up blockers that are appearing all over the net including microsoft's new browser, a lot of other companies are following.

Email Marketing

Response rates for permission-based marketing messages handily beat out banner click-thru's at an 11.5 % response rate for permission email and the costs of the email ads average just 25 cents each."

Advertising relies on the ability to intrude on the audience, gain their attention, convey a message and initiate a response. Email not only has a larger user base than the web but it arrives in a situation where users are often at their most receptive. Especially if the email has been asked for, commonly known as optin.

This type of marketing is very effective if your list is opt in, however the results will change if they aren't, spam is a big issue and mails are getting filtered quite aggressively by the various isp's, so what does the future hold ? maybe it will create a whole new marketing wave lets wait and see, but at this stage it's still very effective.

You need good ad copy, so use the emotional triggers list that is provided and write your add accordingly.

Once people are responding to your emails, you need to build your optin list as outlined below

Building your optin list

Building your opt in list is still one of the most important aspects of your marketing on the net and will produce sales for you on an ongoing basis, use what ever it takes to capture email addresses on your site, this is the life blood of your sales now and in the future

There are various ways to go about this, I would suggest offering the prospect either a gift or a free marketing course ( maybe a five day marketing course, free e-book or product) you go about this by setting up an autoresponder trigger on your home page, when your prospect closes your site a little box will appear and ask them if they would like to receive your offer, they would have to enter their email address to receive it

Another way is to add a field form to a page on your site, it's easily generated in front page and the fields can be specific to your choice
The data is also automatically gathered and can be downloaded in either a webpage format or alternatively in excel or access
Front page is very user friendly if your are familiar with it, if you are having a problem use the help files in front page

Once you have gone through the cost per click section and understand how to use it, consider setting up a campaign to your lead capture page and net leads for 5 cents a piece.

If you purchase leads or use splash pages ... make contact with the leads and see which are the most responsive and add them to your response list, take the rest of the leads and load them into an autoresponder with a follow up series, giving them the option to opt out at anytime, try and include freebies and make the series as interesting as possible

Ezines

Ezines are a far better option than using safelists an advert can be inserted into an ezine by contacting the author,you can also publish articles, the adverts differ from solo adverts to 3-4 liners, choose ones that suite you best

Some ezines have over 250 000 subscribers, pick the type of ezine that would suite your business best and serve the interest of the reader, it's important that your adcopy is also good

This will aslo build your optin list if the prospect gives permission for a continued mail

Classifieds

Remember how you sold your car and stove you didn't need, where you look for a job, well that's exactly where you need to advertise your product, you will be quite amazed at the result
place an advert in your local paper or across the entire nation
Use Notice boards in your local area
Use pamphlet distribution
use magazines

I had an insurance brokerage with about 8 marketers working for me, my marketing campaigns would last about 3 weeks, during the course of the marketing I would get the occasional new call bar my usual ones and then about 3 weeks later, there would be a burst of calls, this was purely the efforts of the campaign, so be patient, they'll all pay off in time, the methods used were all of the above

Fax Marketing

This is also very effective and can yield a large number of sales, if done electronically it's also cheap, on one fax campaign, we sent out about 200 faxes and had about 6 replies, not a bad ratio of 3%

Lets move onto cost per click advertising

Niche Marketing